Strategy Design
Defining Research Vision
Aligning research goals, structuring key insights, and shaping long-term impact.
Developing a Framework
Turning your consultancy’s unique methodology into a structured, logical system.
Clarifying Core Narrative
Clarifying positioning, core values and goals to make the essence shine through.
- Strategy Mapping
- Roadmapping & Scenario Planning
- Positioning Frameworks
- Business Model Canvases
- Tetralemma Method
Selected projects
UX Strategy for a Research Program
Client: Harvard Research Program | USA | 2022
A 12-week pilot project to explore and understand the needs of both the research program and its audiences, leading to a strategy for an improved user experience.
Together with:
Visual Contracts
Client: Harvard Research Program | USA | 2022
A 12-week pilot project to explore and understand the needs of both the research program and its audiences, leading to a strategy for an improved user experience.
Together with:
Visual Contracts
Reframing an Online Knowledge Platform
Client: HyDelta | NL | 2023
Initially scoped as an interactive visual, the project was strategically reframed after user research, leading to the development of a more user-friendly database solution.
Together with: Tin Studio
Client: HyDelta | NL | 2023
Initially scoped as an interactive visual, the project was strategically reframed after user research, leading to the development of a more user-friendly database solution.
Together with: Tin Studio
Exploring Strategy for a City
Client: Segni | Italy | 2013
Segni Seed was a 7-day service design lab mapping Segni’s strategic landscape—its potential, conflicts, and communication gaps with the city administration. Using design thinking tools, data was gathered, clustered into patterns, and used to prototype solutions for economic and social development.
Together with: Society of BioUrbanism
Client: Segni | Italy | 2013
Segni Seed was a 7-day service design lab mapping Segni’s strategic landscape—its potential, conflicts, and communication gaps with the city administration. Using design thinking tools, data was gathered, clustered into patterns, and used to prototype solutions for economic and social development.
Together with: Society of BioUrbanism