Strategy, visualised


We help teams design their communication strategy — who they speak to, why and what they say — and visualise it.



Strategy Session

An engaging, hands-on workshop to clarify your big question, goals and planning.
1/2–1 day


Strategy Sprint
A deep dive to map your current state, future scenarios, and decision points.
2–4 weeks


Strategy Landscape
A comprehensive engagement to co-create your strategic vision, positioning, and implementation plan. 
8–12 weeks


    • Strategy maps and landscapes: overviews of context, actors, initiatives and opportunities.
    • Positioning and value narratives: visual stories that clarify who you serve, how you create value and why it matters.
    • Communication roadmaps: audiences, messages, channels, timing, roles;
    • Decision‑making frameworks: simple visual tools to structure choices, scenarios and trade‑offs.




Selected projects


UX Strategy for a Research Program
Client: Harvard PILAC | USA | 2022
A 12-week project to explore and understand the needs of both the research program and its audiences, leading to a strategy for an improved user experience.

Together with:
Visual Contracts


Reframing an Online Knowledge Platform
Client: HyDelta | NL |  2023
Initially scoped as an interactive visual, the project was strategically reframed after user research, leading to the development of a more user-friendly database solution. 
Together with: Tin Studio

Exploring Strategy for a City
Client: Segni | Italy | 2013
Segni Seed was a 7-day service design lab mapping Segni’s strategic landscape—its potential, conflicts, and communication gaps with the city administration. Using design thinking tools, data was gathered, clustered into patterns, and used to prototype solutions for economic and social development.

Together with:
Society of BioUrbanism