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	<title>Yulia Ink &#124; Strategic Design</title>
	<link>https://yulia-ink.com</link>
	<description>Yulia Ink &#124; Strategic Design</description>
	<pubDate>Fri, 28 Feb 2025 11:05:47 +0000</pubDate>
	<generator>https://yulia-ink.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://yulia-ink.com/Home-1</link>

		<pubDate>Wed, 26 Feb 2025 13:25:20 +0000</pubDate>

		<dc:creator>Yulia Ink &#124; Strategic Design</dc:creator>

		<guid isPermaLink="true">https://yulia-ink.com/Home-1</guid>

		<description>Intelligence, made visible
	A strategic facilitation &#38;amp; information design studio helping knowledge‑driven organisations understand and navigate complexity in times of transition.
We work with universities, research institutes, public bodies and mission‑driven consultancies that need their knowledge tocreate real‑world impact.


	



What we do:

	
&#60;img width="945" height="717" width_o="945" height_o="717" data-src="https://freight.cargo.site/t/original/i/167897ea12d3a42a904213660c43893fdf04f532d81302258233f4fe75337cf8/Website-separate-illustrations-YK-07.04.25-09.png" data-mid="229407993" border="0"  src="https://freight.cargo.site/w/945/i/167897ea12d3a42a904213660c43893fdf04f532d81302258233f4fe75337cf8/Website-separate-illustrations-YK-07.04.25-09.png" /&#62;Information Design

Communicate your hard-won knowledge to the right audience in the right style and format.
	 &#60;img width="945" height="717" width_o="945" height_o="717" data-src="https://freight.cargo.site/t/original/i/c78f27218f39d03f090d99b3515bd49eb941263839cd51f0f9bab1228afb6677/Website-separate-illustrations-YK-07.04.25-08.png" data-mid="229407991" border="0"  src="https://freight.cargo.site/w/945/i/c78f27218f39d03f090d99b3515bd49eb941263839cd51f0f9bab1228afb6677/Website-separate-illustrations-YK-07.04.25-08.png" /&#62;Frameworks &#38;amp; Toolkits For experts and organisations who want to package their expertise or a method as a service.
	&#60;img width="945" height="717" width_o="945" height_o="717" data-src="https://freight.cargo.site/t/original/i/3719e29182ee9706bb1ea5fa10696367cdacf7347d23c8467ba4a5d3e9f559ad/Website-separate-illustrations-YK-07.04.25-07.png" data-mid="229407990" border="0"  src="https://freight.cargo.site/w/945/i/3719e29182ee9706bb1ea5fa10696367cdacf7347d23c8467ba4a5d3e9f559ad/Website-separate-illustrations-YK-07.04.25-07.png" /&#62;

Strategy, visualised
For teams and partnerships navigating transition or explaining strategy to diverse stakeholders. &#38;nbsp;

	


Get in touch:Have a project in mind? Curious to talk or work together?
Drop us an email or book a call. 

</description>
		
	</item>
		
		
	<item>
		<title>What We Do</title>
				
		<link>https://yulia-ink.com/What-We-Do-2</link>

		<pubDate>Wed, 26 Feb 2025 13:45:16 +0000</pubDate>

		<dc:creator>Yulia Ink &#124; Strategic Design</dc:creator>

		<guid isPermaLink="true">https://yulia-ink.com/What-We-Do-2</guid>

		<description>What we do

	We offer three core services to help your knowledge have a greater and more impactful reach:
	


	Visualising Strategy

&#60;img width="355" height="269" width_o="355" height_o="269" data-src="https://freight.cargo.site/t/original/i/f23966719428c388b01d6c6d67f1c75b154e0a97a7fff56fc386807dec4f9045/_-07.png" data-mid="227281217" border="0"  src="https://freight.cargo.site/w/355/i/f23966719428c388b01d6c6d67f1c75b154e0a97a7fff56fc386807dec4f9045/_-07.png" /&#62;


Defining the big picture. Where are you now? Where do you want to be? We map out your positioning, direction, and help with decision-making.

	Frameworks Design
&#60;img width="355" height="269" width_o="355" height_o="269" data-src="https://freight.cargo.site/t/original/i/75b06e593315d46a43a4ffad6783038952da4c5971c80d711370ee7f589a8e2a/_-08.png" data-mid="227281218" border="0"  src="https://freight.cargo.site/w/355/i/75b06e593315d46a43a4ffad6783038952da4c5971c80d711370ee7f589a8e2a/_-08.png" /&#62;
Turning your method into something others can follow.We co-create visual frameworks, toolkits, or canvases that make your way of thinking visible and usable.

	Information Design


&#60;img width="355" height="269" width_o="355" height_o="269" data-src="https://freight.cargo.site/t/original/i/d1b7780235e7dc1494f8ed008397434e0934932fdd3beb35a774cd353f55627f/_-09.png" data-mid="227281220" border="0"  src="https://freight.cargo.site/w/355/i/d1b7780235e7dc1494f8ed008397434e0934932fdd3beb35a774cd353f55627f/_-09.png" /&#62;Making your ideas clear and compelling. We create visual toolkits, icon systems, and adaptable templates — designed to be reused and built upon with ease.

	

Each service can be tailored to fit your needs, whether through a one-time session, a focused sprint, or a full project engagement.

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	<item>
		<title>Strategy Design</title>
				
		<link>https://yulia-ink.com/Strategy-Design</link>

		<pubDate>Tue, 25 Feb 2025 22:36:01 +0000</pubDate>

		<dc:creator>Yulia Ink &#124; Strategic Design</dc:creator>

		<guid isPermaLink="true">https://yulia-ink.com/Strategy-Design</guid>

		<description>Strategy, visualised



	We help teams design their communication strategy — who they speak to, why and what they say — and visualise it. 

	


	&#60;img width="547" height="417" width_o="547" height_o="417" data-src="https://freight.cargo.site/t/original/i/98870c4f6e4b09562fc3b5647076ace58cad8c5d34a84b5aa23303c00dcd842d/Mockup-for-illustrations-YK-07.04.25-12.png" data-mid="229407683" border="0"  src="https://freight.cargo.site/w/547/i/98870c4f6e4b09562fc3b5647076ace58cad8c5d34a84b5aa23303c00dcd842d/Mockup-for-illustrations-YK-07.04.25-12.png" /&#62;
Strategy Session
An engaging, hands-on workshop to clarify your big question, goals and planning.
1/2–1 day

	&#60;img width="547" height="417" width_o="547" height_o="417" data-src="https://freight.cargo.site/t/original/i/aca43b6f539e6374353355f639fab9d83e9e3c6670f7bf21f1e43621849de432/Mockup-for-illustrations-YK-07.04.25-13.png" data-mid="229407684" border="0"  src="https://freight.cargo.site/w/547/i/aca43b6f539e6374353355f639fab9d83e9e3c6670f7bf21f1e43621849de432/Mockup-for-illustrations-YK-07.04.25-13.png" /&#62;
Strategy Sprint
A deep dive to map your current state, future scenarios, and decision points. 
2–4 weeks
	
&#60;img width="547" height="417" width_o="547" height_o="417" data-src="https://freight.cargo.site/t/original/i/e5a2c04bf114872ae79f5c7041a2908fbd80232f7358500710664d26ecc8815a/Mockup-for-illustrations-YK-07.04.25-14.png" data-mid="229407686" border="0"  src="https://freight.cargo.site/w/547/i/e5a2c04bf114872ae79f5c7041a2908fbd80232f7358500710664d26ecc8815a/Mockup-for-illustrations-YK-07.04.25-14.png" /&#62;
 Strategy Landscape
A comprehensive engagement  to co-create your strategic vision, positioning, and implementation plan.&#38;nbsp;
8–12 weeks
	


	


Strategy maps and landscapes: overviews of context, actors, initiatives and opportunities.

Positioning and value narratives: visual stories that clarify who you serve, how you create value and why it matters.

Communication roadmaps: audiences, messages, channels, timing, roles;Decision‑making frameworks: simple visual tools to structure choices, scenarios and trade‑offs.
	


Selected projects



	&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/58dc9d36eacd1f11d075781600dbc19a42a8cb2710cf60f1ee28cfbe698434bd/Yulia-Ink-examples-26.02.25-3.png" data-mid="227267924" border="0"  src="https://freight.cargo.site/w/1000/i/58dc9d36eacd1f11d075781600dbc19a42a8cb2710cf60f1ee28cfbe698434bd/Yulia-Ink-examples-26.02.25-3.png" /&#62;
	
UX Strategy for a Research Program

Client: Harvard PILAC &#124; USA &#124; 2022
A 12-week project to explore and understand the needs of both the research program and its audiences, leading to a strategy for an improved user experience.


Together with: 
Visual Contracts




 
	&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/b047289b8f6ef1db77679ad48ae30b6f573d71f5cb66a2c6ff22ea8f8dc2510b/Yulia-Ink-examples-26.02.25-4.png" data-mid="227267925" border="0"  src="https://freight.cargo.site/w/1000/i/b047289b8f6ef1db77679ad48ae30b6f573d71f5cb66a2c6ff22ea8f8dc2510b/Yulia-Ink-examples-26.02.25-4.png" /&#62;
	Reframing an Online Knowledge Platform

Client: HyDelta &#124; NL &#124;&#38;nbsp; 2023

Initially scoped as an interactive visual, the project was strategically reframed after user research, leading to the development of a more user-friendly database solution.&#38;nbsp;
Together with: Tin Studio




	&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/8aaae813345a428eeabde3339432c80a6618b116f1b4523411b66d5039fc6b65/Yulia-Ink-examples-26.02.25-5.png" data-mid="227267963" border="0"  src="https://freight.cargo.site/w/1000/i/8aaae813345a428eeabde3339432c80a6618b116f1b4523411b66d5039fc6b65/Yulia-Ink-examples-26.02.25-5.png" /&#62;
	Exploring Strategy for a City

Client: Segni &#124; Italy &#124; 2013
Segni Seed was a 7-day service design lab mapping Segni’s strategic landscape—its potential, conflicts, and communication gaps with the city administration. Using design thinking tools, data was gathered, clustered into patterns, and used to prototype solutions for economic and social development.


Together with: Society of BioUrbanism


</description>
		
	</item>
		
		
	<item>
		<title>Frameworks Design</title>
				
		<link>https://yulia-ink.com/Frameworks-Design</link>

		<pubDate>Tue, 10 Mar 2020 21:35:18 +0000</pubDate>

		<dc:creator>Yulia Ink &#124; Strategic Design</dc:creator>

		<guid isPermaLink="true">https://yulia-ink.com/Frameworks-Design</guid>

		<description>Frameworks &#38;amp; Tookits
	You have a method, an expertise, or a brilliant idea&#38;nbsp;— but it’s hard to explain, harder to sell, and nearly impossible for others to apply on their own. That’s where we come in.
	

	
	
 &#38;nbsp;
	
 &#60;img width="547" height="417" width_o="547" height_o="417" data-src="https://freight.cargo.site/t/original/i/6ae11ef51477871ee79340cae8ac18ddf6749da23e4777aafe52f5709d696188/Mockup-for-illustrations-YK-07.04.25-15.png" data-mid="229407687" border="0"  src="https://freight.cargo.site/w/547/i/6ae11ef51477871ee79340cae8ac18ddf6749da23e4777aafe52f5709d696188/Mockup-for-illustrations-YK-07.04.25-15.png" /&#62;
Framework Brainstorm
A quick session to sketch out key elements of your methodology, process, context.1/2 – 1 day


	&#60;img width="547" height="417" width_o="547" height_o="417" data-src="https://freight.cargo.site/t/original/i/cef28c25d72e2807753acea3052111063ada3544375732fd832478f9b63f33e3/Mockup-for-illustrations-YK-07.04.25-16.png" data-mid="229407688" border="0"  src="https://freight.cargo.site/w/547/i/cef28c25d72e2807753acea3052111063ada3544375732fd832478f9b63f33e3/Mockup-for-illustrations-YK-07.04.25-16.png" /&#62;
Framework Prototype&#38;nbsp;
A focused project to develop a working model of your expertise offer – from identifying core components to testing it in practice. 2–4 weeks


	&#60;img width="547" height="417" width_o="547" height_o="417" data-src="https://freight.cargo.site/t/original/i/b6e13139d6595851a089fdff46b8346bf5c2a25601694eea34ec56e1a18783ae/Mockup-for-illustrations-YK-07.04.25-17.png" data-mid="229407689" border="0"  src="https://freight.cargo.site/w/547/i/b6e13139d6595851a089fdff46b8346bf5c2a25601694eea34ec56e1a18783ae/Mockup-for-illustrations-YK-07.04.25-17.png" /&#62;
Full Development

A thorough process to build a detailed framework or toolkit, complete with documentation and training materials.8–12 weeks


	



Selected projects:
 
	&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/b0ed44101c18b0960cde357f0c2228a0266fba027491b2ec1dd693a11edcc844/Yulia-Ink-examples-25.02.25-8.png" data-mid="227221857" border="0"  src="https://freight.cargo.site/w/1000/i/b0ed44101c18b0960cde357f0c2228a0266fba027491b2ec1dd693a11edcc844/Yulia-Ink-examples-25.02.25-8.png" /&#62;
	Mapping the Research Communication Ecosystem

Client: Harvard PILAC &#124; USA &#124; 2022

To understand the research landscape—its content, audience reach, and most effective communication channels—we conducted a comprehensive mapping and created a strategic overview.


Together with: Visual Contracts





	&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/507d788dfa04d6a91108e5a75bc6d49bff67f210301558ab11880e070630b6a3/Yulia-Ink-examples-25.02.25-9.png" data-mid="227221866" border="0"  src="https://freight.cargo.site/w/1000/i/507d788dfa04d6a91108e5a75bc6d49bff67f210301558ab11880e070630b6a3/Yulia-Ink-examples-25.02.25-9.png" /&#62;
	Unlocking Insights with a visual canvas
Client: Ministry of the Interior and Kingdom Relations &#124; NL &#124; 2024 

Design of a visual canvas for knowledge sessions on integrating solar projects within mixed-use developments. The tool facilitates engagement, helping participants extract insights on project phases, challenges, and best practices.


Together with: CE Delft



	&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/1c4d57d7bb41776a14d84fa130edefd7d6520fb90a312716145f2fb443a3695a/Yulia-Ink-examples-26.02.25-10.png" data-mid="227273082" border="0"  src="https://freight.cargo.site/w/1000/i/1c4d57d7bb41776a14d84fa130edefd7d6520fb90a312716145f2fb443a3695a/Yulia-Ink-examples-26.02.25-10.png" /&#62;
	Client: Vilnius Architecture Foundation (NL) &#124; 2012

A one day workshop with 30 participants in order to explore how architects and designers experience/see their process of creating, in order to become more aware and exchange with eachother


Together with: Jonas Piet

</description>
		
	</item>
		
		
	<item>
		<title>Information design</title>
				
		<link>https://yulia-ink.com/Information-design</link>

		<pubDate>Tue, 25 Feb 2025 22:47:14 +0000</pubDate>

		<dc:creator>Yulia Ink &#124; Strategic Design</dc:creator>

		<guid isPermaLink="true">https://yulia-ink.com/Information-design</guid>

		<description>Information Design
	We specialise in transforming dense or complex information into communications people can actually use — from one‑page infographics to AI‑enabled dashboards and knowledge pages.&#38;nbsp;
	



	
 &#60;img width="547" height="417" width_o="547" height_o="417" data-src="https://freight.cargo.site/t/original/i/89c5d3033e6447b8b72bd4da28ecf08322ec5dd4760ac69a95a5feae6c2a4225/Mockup-for-illustrations-YK-07.04.25-18.png" data-mid="229407694" border="0"  src="https://freight.cargo.site/w/547/i/89c5d3033e6447b8b72bd4da28ecf08322ec5dd4760ac69a95a5feae6c2a4225/Mockup-for-illustrations-YK-07.04.25-18.png" /&#62;One Page Visuals and Interactive Dashboards
Distil research, policy or programme content into concise overviews and live dashboards.


	&#60;img width="547" height="417" width_o="547" height_o="417" data-src="https://freight.cargo.site/t/original/i/a49e006a492499bfe6d2fa1b3041a3d21539f2c9fb6d94448519f2f9eb812f23/Mockup-for-illustrations-YK-07.04.25-19.png" data-mid="229407695" border="0"  src="https://freight.cargo.site/w/547/i/a49e006a492499bfe6d2fa1b3041a3d21539f2c9fb6d94448519f2f9eb812f23/Mockup-for-illustrations-YK-07.04.25-19.png" /&#62;
Visual Language 
A core set of visual elements and dimensions — that match your organisation style and values.
	&#60;img width="547" height="417" width_o="547" height_o="417" data-src="https://freight.cargo.site/t/original/i/0feb8e008fc3c29a32c8258f5aad79e186b1a90d4dd13fc68dad23e680968e04/Mockup-for-illustrations-YK-07.04.25-20.png" data-mid="229407696" border="0"  src="https://freight.cargo.site/w/547/i/0feb8e008fc3c29a32c8258f5aad79e186b1a90d4dd13fc68dad23e680968e04/Mockup-for-illustrations-YK-07.04.25-20.png" /&#62;
A Complete System
A full-scale, AI-supported design setup to create consistent, high quality visuals in your style.


	


Selected projects:



	&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/c6ece442719f526ce84c91b7a3482a5f78b0442043abbff79f6148acfcb2392f/Yulia-Ink-examples-26.02.25-13.png" data-mid="227273514" border="0"  src="https://freight.cargo.site/w/1000/i/c6ece442719f526ce84c91b7a3482a5f78b0442043abbff79f6148acfcb2392f/Yulia-Ink-examples-26.02.25-13.png" /&#62;
	
From Pictograms to a Visual LanguageClient: CE Delft &#124; NL &#124; 2015-2024

Developing a system of visual elements (pictograms) for use in presentations and diagrams, evolving into a distinctive and recognizable communication style for the company.





 
	&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/0288b8b54bb6dfe535e4b7bf27b48cccee0ac8f1b3a20e300333c81e9fb0cced/Yulia-Ink-examples-26.02.25-14.png" data-mid="227273515" border="0"  src="https://freight.cargo.site/w/1000/i/0288b8b54bb6dfe535e4b7bf27b48cccee0ac8f1b3a20e300333c81e9fb0cced/Yulia-Ink-examples-26.02.25-14.png" /&#62;
	Visual Language For a complex topic

Client: Harvard PILAC &#124; USA &#124; 2022
A visual language aligned with the organization’s brand to illustrate complex legal topics in a clear, elegant, and engaging way.


Together with: Visual Contracts



	&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/64e5d06607e603d1451a7ec0e8211ebcd2b92fb8a15c5407dc9a15a534043b81/Yulia-Ink-examples-26.02.25-15.png" data-mid="227273516" border="0"  src="https://freight.cargo.site/w/1000/i/64e5d06607e603d1451a7ec0e8211ebcd2b92fb8a15c5407dc9a15a534043b81/Yulia-Ink-examples-26.02.25-15.png" /&#62;
	Distilling Research into One-Page Visuals
Clients: Diverse &#124; 2014, ongoing — 80+ projects
Creating concise, visually engaging one-page infographics that highlight key findings from research, calculations, and policy reports, serving as an accessible companion to the main documents.




&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/fa6b8b1d8cd3e3cfe332315f399d9fe28475757799b9e494db71e0dd4762c7f2/Yulia-Ink-examples-26.02.25-16.png" data-mid="227273519" border="0"  src="https://freight.cargo.site/w/1000/i/fa6b8b1d8cd3e3cfe332315f399d9fe28475757799b9e494db71e0dd4762c7f2/Yulia-Ink-examples-26.02.25-16.png" /&#62;
	Interactive Infographics

Client: RVO &#124; NL &#124; 2020

Developed a visual style and a series of interactive visuals to support civil workers and IT model developers in navigating complex information online.


Together with: CE Delft

&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/2ea323f07b60dc881ec69c2bbe2c96d8a3d3349f721181d1ecfc69800d827f08/Yulia-Ink-examples-26.02.25-17.png" data-mid="227273619" border="0"  src="https://freight.cargo.site/w/1000/i/2ea323f07b60dc881ec69c2bbe2c96d8a3d3349f721181d1ecfc69800d827f08/Yulia-Ink-examples-26.02.25-17.png" /&#62;
	Presenting a complex story

Client: Het Nieuwe Instititute &#124; NL &#124; 2022
Developing both the visual language and the illustrations, slides in order to explain the topic of the Linked Open Data to the audience of the museum conference.




&#60;img width="1403" height="992" width_o="1403" height_o="992" data-src="https://freight.cargo.site/t/original/i/75a8386519f83b020e15a2d95ec3756de2418a83317695b6649057a5d3b07659/Yulia-Ink-examples-26.02.25-18.png" data-mid="227273522" border="0"  src="https://freight.cargo.site/w/1000/i/75a8386519f83b020e15a2d95ec3756de2418a83317695b6649057a5d3b07659/Yulia-Ink-examples-26.02.25-18.png" /&#62;
	Strategic Visuals for Clear Positioning

Client: EKWC &#124; NL &#124; 2024
Strategic visuals that distill the essence of the organization, strengthening its positioning and ensuring clear communication with external stakeholders for support and recognition.


</description>
		
	</item>
		
		
	<item>
		<title>About</title>
				
		<link>https://yulia-ink.com/About-1</link>

		<pubDate>Wed, 26 Feb 2025 13:48:29 +0000</pubDate>

		<dc:creator>Yulia Ink &#124; Strategic Design</dc:creator>

		<guid isPermaLink="true">https://yulia-ink.com/About-1</guid>

		<description>"If you can't draw it — it doesn't work."
	 
	
This design practice emerges at the intersection of architecture, visual design, systemic facilitation and cognition, united by a core principle: when we acknowledge the underlying structures of reality, things come to life more effortlessly than when we try to force them.
	


&#60;img width="1292" height="674" width_o="1292" height_o="674" data-src="https://freight.cargo.site/t/original/i/9723bc6c3c5788584cbc9cc6e8b7d555f95449bfef6f3a64d8f0b2b96acd2386/Screenshot-2025-02-26-at-16.46.06.png" data-mid="227274872" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/9723bc6c3c5788584cbc9cc6e8b7d555f95449bfef6f3a64d8f0b2b96acd2386/Screenshot-2025-02-26-at-16.46.06.png" /&#62;


	Founded by Yulia Kryazheva, an architect‑trained designer, Yulia Ink has worked on diverse projects — from online platforms and workshops to complex visual systems, strategy work and roundtables. This cross‑disciplinary experience led to an approach that combines structured thinking, visual clarity and strategic facilitation.
	

Collaboration
	Each project is unique, and when needed, we bring in trusted experts to sharpen strategy and execution. This flexible network allows us to adapt to complex challenges&#38;nbsp;while maintaining a high level of precision and creativity.
	



&#60;img width="1496" height="496" width_o="1496" height_o="496" data-src="https://freight.cargo.site/t/original/i/a963259a79e688a5053548b8fbf1f7de112543a9fac503a9f0ea7cb5ab14adc1/Screenshot-2025-02-26-at-16.56.40.png" data-mid="227276804" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/a963259a79e688a5053548b8fbf1f7de112543a9fac503a9f0ea7cb5ab14adc1/Screenshot-2025-02-26-at-16.56.40.png" /&#62;Depending on the project, we collaborate with specialists in:

	◼︎Strategy:Business experts,Brand specialists,Data strategists.
	◼︎Process:UX &#38;amp; Service designers,AI experts,Tech specialists,Negotiation experts.
	◼︎CommunicationDevelopers,Digital designers,Illustrators.
	



Get in touch:Have a project in mind? Would like to join forces?Let’s talk. Drop us an email or book a call.&#38;nbsp;</description>
		
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		<title>Clients</title>
				
		<link>https://yulia-ink.com/Clients</link>

		<pubDate>Tue, 10 Mar 2020 14:35:52 +0000</pubDate>

		<dc:creator>Yulia Ink &#124; Strategic Design</dc:creator>

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		<description>
	ClientsOver the past 15+years we have worked with universities, research institutes, public bodies, cultural organisations and consultancies dealing with complex topics and transitions.


Education &#38;amp; researchHarvard Law School · KTH Royal Institute of Technology · University of Amsterdam · TU Delft (Faculty of Architecture and Science Center) · HyDelta · Netbeheer Nederland · InHolland University of Applied Sciences · The Hague University of Applied Sciences.
Public sector &#38;amp; foundationsGemeente Amsterdam · Ministry of Infrastructure and Water Management · Ministry of the Interior and Kingdom Relations · museums and cultural institutions, foundations and city initiatives in the Netherlands and beyond.

Business &#38;amp; consultanciesCE Delft · Deloitte Consulting · ING Bank &#38;amp; Customer Experience Center · MVO Nederland · Royal HaskoningDHV · Except Integrated Sustainability and others working on sustainability, infrastructure and systemic change.
	

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	<item>
		<title>Testimonials</title>
				
		<link>https://yulia-ink.com/Testimonials</link>

		<pubDate>Tue, 10 Mar 2020 14:44:47 +0000</pubDate>

		<dc:creator>Yulia Ink &#124; Strategic Design</dc:creator>

		<guid isPermaLink="true">https://yulia-ink.com/Testimonials</guid>

		<description>Testimonials

	“I’ve known Yulia Kryazheva for more than 10 years. I’ve worked with her on a variety of Dutch as well as International projects, reaching from designing and illustrating online and offline publications to developing workshops and creative labs in locations such as Paris to Berlin and Italy. In all these projects, Yulia proofed herself as an exceptional professional, combining a high level of analytical thinking with a hands-on practical approach. Her versatility as a design professional is matched by both, her commitment to and the high quality of her work. I couldn’t think of any designer I would more highly recommend!”Sebastian OlmaProfessor of Autonomy &#124; Lector Autonoom MakenCentre for Art, Design &#38;amp; TechnologyAvans Hogeschool &#124; Avans University of Applied Sciences
	

“Yulia is a very strong designer with great visual talent. I have worked with her on several projects where her ability to visualize problems and concepts has been incredibly valuable:
Project Definition for a large customer experience ICT project in the business and consumer telecom market. Thanks to Yulia’s drawings, created during the workshop, our team was able to quickly align, and the project’s goals, risks, and pitfalls became much clearer.Product Development for an ICT company. With a group of IT consultants, we used Yulia’s process and visuals to develop a set of tangible products and IT services.Concept Development. Yulia’s (feedback) drawings helped our team of strategy consultants translate the concept of ‘antifragility’ into concrete and actionable use cases.
Yulia is also a remarkable and wonderful person to work with. Her cultural background and unique perspective allow her to hold up a clear mirror, capturing different viewpoints in simple yet powerfully expressive visuals.”Rob van RoesselIndependent Program Manager &#124; Product Owner Digital Business Transformation

“Yulia is a highly professional designer — creative, precise, and with an exceptional ability to understand client needs. She puts the end product at the center and helps clarify expectations from the start, laying a solid foundation for a structured process with clear steps.
She is flexible, adapts to client needs, and remains engaged until the final stages of a project. With a strong network of professionals, her relationship-driven and coordinating approach ensures high-quality results.”.Han Schouten,PR &#38;amp; Communication &#124; CE Delft

“The collaboration was a great experience — I was impressed by how quickly she grasped a complex and unfamiliar topic like post-detention care and translated it into a clear and engaging visual.

She achieves this by asking the right questions, understanding the client's needs, and thinking constructively along the way. Her ability to listen, combined with her flexible and genuinely engaged work style, makes communication smooth and ensures high-quality results. Yulia delivered a beautiful, highly useful visualization that we continue to benefit from every day.”Roselyne van der HeulInnovation &#38;amp; Development &#124; Exodus South-Holland
"I have always found Yulia to be exceedingly responsive, both in time and in content. She is a very talented designer, with excellent ideas that also address content as well as form. (A thoughtful suggestion for Cities Alive led to a major re-focusing of the project, which was an enormous improvement.) At the same time she is a consummate team player, fully responsive to our needs and desires as client."Michael W. Mehaffy, Ph.D.Executive Director, Sustasis FoundationSenior Researcher, KTH Royal Institute of Technology, Stockholm


	
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	<item>
		<title>Contact</title>
				
		<link>https://yulia-ink.com/Contact</link>

		<pubDate>Tue, 10 Mar 2020 23:07:05 +0000</pubDate>

		<dc:creator>Yulia Ink &#124; Strategic Design</dc:creator>

		<guid isPermaLink="true">https://yulia-ink.com/Contact</guid>

		<description>
	Contact

We are based in Amsterdam, the Netherlands, in Plantage area, and work online with clients worldwide.
Drop us an email 
or book a call.&#38;nbsp;

	&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d926db8a145c313c8971ce422f1e76f29390a33d3145cc22f0d0c216c7b4f5d7/IMG_0750.PNG" data-mid="63229195" border="0" data-scale="35" data-marker-id="2" data-icon-mode alt="Amsterdam" data-caption="Amsterdam" src="https://freight.cargo.site/w/1000/i/d926db8a145c313c8971ce422f1e76f29390a33d3145cc22f0d0c216c7b4f5d7/IMG_0750.PNG" /&#62;

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		<title>Services - Top</title>
				
		<link>https://yulia-ink.com/Services-Top</link>

		<pubDate>Fri, 28 Feb 2025 11:05:47 +0000</pubDate>

		<dc:creator>Yulia Ink &#124; Strategic Design</dc:creator>

		<guid isPermaLink="true">https://yulia-ink.com/Services-Top</guid>

		<description>Services
We work with clients across sectors, each with their own context and challenges. But one thing remains constant: when you understand your position, it becomes easier to set up or streamline the right processes— and with that, communication flows more naturally.Busines﻿﻿s OwnersSharpen your strategy and messaging to attract clients and grow.
We help you refine your positioning, define your value proposition, and structure your internal and external communication — so your business can move forward with confidence.


Strategy – Where are you now, and where do you want to go? Let’s map it out.
Processes – Streamline your workflows and customer journey.
Communication – Craft clear pitches, investor decks, and brand storytelling.

ConsultanciesTurn your expertise into a structured framework that scales.
We help consultancies shape their unique methodologies into clear, actionable systems—so clients can adopt them with ease.


Strategy – Define your expertise and methodology.
Processes – Design step-by-step workflows to guide clients.
Communication – Create visual models, toolkits, and playbooks.
Research TeamsTransform complex insights into structured, shareable knowledge.
We support researchers in organizing workflows, structuring insights, and designing compelling communication tools to amplify their impact.


Strategy – Define the long-term vision and research goals.
Processes – Structure research workflows for efficiency and collaboration.
Communication – Build visual toolkits, templates, and storytelling formats.
Non-Profit Organisations
Make your vision tangible and fundable.
From strategic alignment to impactful communication, we help organizations and nonprofits structure their ideas, streamline processes, and communicate their value to stakeholders.
Strategy – Align mission, goals, and key decisions.Processes – Optimize internal workflows and external collaboration.Communication – Craft fundraising pitches, reports, and engagement tools.
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